Why Structured data should be in your SEO Strategy

With proliferation of Digital Marketing over the years, having a good online presence with excellent visibility is one of the most important keys to success of your business. Almost everybody now knows about or heard of Search Engine Optimization (SEO) and knows some of the basic tricks to help boost your site’s search engine page results (SERP) ranking. Many of you may even have heard of structured data before, but are not sure what it is or what it has to do with SEO.

Structured data is the extra bit of information you see next to a website’s description. For example, If you search for a restaurant, you’ll be able to see some basic information as a snippet—their operating hours, pricing, and usually between one and five stars to indicate their reviews rating. That’s the structured data output, also known as a schema markup.

Structured data helps search engines to understand what your website content means—giving context to its relevance. Because the search engine is now able to contextualize your content better, it has a better understanding of when it would be appropriate to display your site in its results page. That’s how it helps in SEO.

Read More: “5 Reasons Brands Need to Make Structured Data a Priority in 2018”, By Winston Burton, in Geo Marketing dated Nov 29, 2017

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