Use of Social Media to Enhance Election Campaign

Much has been made possible by Digital Marketing evolution in every field of personal as well as social life of all of us. Social Media platforms, such as Twitter, Facebook and YouTube provide new ways to stimulate citizen engagement in political life, where elections and electoral campaigns have a central role. Personal communication via social media brings political parties closer to their potential voters.

As social Media have dramatically transformed the Internet from a mere information source to an election battlefield, with sites such as Facebook, Twitter and YouTube, all played prominent roles in elections held in recent times.

It is now very clear that social media would play an important part in any election campaign in years to come. Be it a local election or a national one, it gets people talking. Most of these conversations happen over social media these days. Many examples of the leaders winning the elections with massive campaigning with the help of Social media are in front of us. Social media can get you to directly reach out to the people in your constituency with relative ease.

Read here how Donald Trump’s digital director made it possible to win the election by using social media platform.

Trump’s digital director on how Facebook helped the President beat Clinton”, By Thomas Hobbs, dated 8 th Nov 2017, in Marketing Week.

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