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Influencer Marketing: The Evolving Trend in Digital Marketing

Digital Marketing platform is always evolving and seems to have no boundaries to find and use different ideas to keep engaging the consumers. Influencer Marketing, once was limited to TV and Print media advertisement is slowly now taken over by Digital Media.

Influencer marketing is all about providing and advertising product background and expertise through an inspirational person. He need not be a celebrity.

Influencer marketing will become a regular part of the Social and Video digital advertisement spends of businesses in coming years. Even small businesses will tempt to spend a bit of money for a Social Media Influencer with a few thousand followers in their market.

Influencer Marketing revolves around the concept that the best way to gain customer trust is by aligning with somebody they already trust. Influencer marketing is a powerful tool for small business because it allows a company with a low budget to get a few digitally-savvy individuals on board for a relatively decent cost.

Read on this new digital trend to know more here. “Influencer marketing and advertising has evolved in the brand building process”, written by Guest Columnist Umang Mathur, in Pitch dated November 6, 2017.

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