Improve your local SEO ranking with Google My Business
Every business owner with a website is always on the look to find out the best way to get noticed in the search results. Although, there are many ways in Digital marketing to rank well as a local business, there is no silver bullet and to perform better for local SEO ranking is a combined effect.
One of the platforms, amongst many, for local SEO ranking is Google My Business, a dashboard for managing listings. Google My Business is Google’s one-stop shop to manage how your business will look and perform in the search engine. It is an essential tool to find out and adjust how your site shows in Maps, the Knowledge Graph, Google+ and organic search results.
Google My Business continues to be the biggest driver of local SEO success, with other quality links coming in at a close second.
You can manage your business listing by adding NAP (Name, Address and Phone Number) details, opening hours, photos etc. In addition to that, it is possible to manage the reviews your customers leave behind. As you know, reviews should be a key factor in your local SEO efforts.
Read more in detail on how local SEO ranking can be managed with different tactics here, “Local SEO: Driving customer actions for enterprise-level brands”, written by Thomas Stern on November 8, 2017, in Search Engine Land.