Does Google Posts for Google My Business Could Increase SEO Ranking?

Recently, Google introduced a new feature, Google Posts, on Google My Business, to all local businesses that use Google My Business. Google post is really helpful for businesses to post events and articles. These posts are displayed below local panel which helps to gain more exposure and increase the CTR (Click Through Rate).

A post is a short snippet (up to 300 words) which you can use to promote something on your Google My Business listing. Local businesses can Use this Feature to publish their events, product and services to Google Search and Maps. Posts will show up in both Google search and maps results.

Is posting on Google My Business really works to bring up your site’s ranking? Since it is a new feature, very less is known about it but the potential here seems very high considering it takes almost zero effort to create a Post.

Read here a case study done by Columnist Joy Hawkins, published in Search Engine Land. “Do Google Posts impact ranking? A case study”

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