Digital Marketing Strategies for Small Businesses.
Gone are the days when the small business owners were concentrating on local business by way of traditional advertising methods like word of mouth publicity, references and banner advertising. In these days of digital era, the Digital Marketing of the business has become a must to reach a vast stratum of customers. While going from off line to online, one has to plan the effective strategy to overcome the digitization blues.
Digital Marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more. This can be extremely confusing to the local business owner simply looking to attract more eyeballs on their site. They are typically too busy running operations to investigate which digital marketing strategies work best for their business.
Read more on Digital Marketing plans in this article “The Small Business Owner’s Digital Marketing Checklist” written by Alyssa Gregory, updated October 2nd 2017, published in “the balance”
Keep in mind that your marketing goals must be aligned with your business ones. For example, if your business goal is to increase online revenue by 25%, your marketing goal should be to generate 50% more leads via your website or e-commerce store.