Convert Offline Business To Online Using Digital Marketing:
Digital Marketing improves visibility of the business, widens the ways to reach the customers. On 15, 16th and 17th Sept. 2017, we conducted Digital Marketing in MCED. This training is useful for business entrepreneurs, freelancer, and youngsters.
This training covered website development in WordPress, social media marketing, Google Ads, SEO, Google Analytics. Participants really enjoyed the training, as it was demonstrated with practical presentation and live activities.
This time we more focused on taking business offline to online. We invited Mr. Swapnil Joshi to share his own experience about how to make offline business online (http://www.ecoregain.com/).
Live Activity Workshops:
We made groups of participants based on their profession and interest and then given then following activities…
1.Business Idea Validation:
In this activity, participants have to write their own business idea. We guide them to convert their business idea online.
Keywords are very important in digital marketing. Right keyword definitely improves the no. of visitors to the website.
3.Blog Writing Workshop:
There is special live activity on Content Marketing. In this session, we told participant to write blog based on the researched topics in their own words.
4.Social Media Posting:
Social media has huge impact in digital marketing. Size and format of posts are different based on the social media. In this session, participants have to write social media posts on the given topics.
5.Effective Email Marketing Workshop:
Email marketing helped to build strong relationship with the client. In this training, we gave live demo on email marketing with subscription.